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Places/Wisconsin
State profile

Wisconsin

United States · GDP 2025
#21 of 51 US states by GDPbottom-quartile growth
EA Place Score
——
methodology in progress
GDP 2025 (USD)
$473.0B
GDP growth
+4.4%
Jobs tracked
2,642,958
Employers
144,774
Avg. wage
$61.1k
Population
5,882,128

Wisconsin · GDP by county

BEA 2025 · hover or tap
lower
higher · USD

Counties

top 24 by GDP · BEA 2024
Milwaukee$78.8BDane$62.8BWaukesha$42.0BBrown$25.7BOutagamie$17.2BWinnebago$13.9BMarathon$11.9BRacine$11.7BRock$10.8BKenosha$10.4BLa Crosse$9.9BSheboygan$9.4BWashington$9.2BEau Claire$8.4BOzaukee$7.1BFond du Lac$6.7BWalworth$6.4BSt. Croix$6.0BPortage$5.8BSauk$5.6BManitowoc$5.4BWood$5.3BDodge$5.0BJefferson$4.9B

Public companies headquartered here

SEC EDGAR · FMP
CompanySectorRevenueEA
1Fiserv, Inc.Technology$21.2B81B+2ManpowerGroup Inc.Industrials$18.0B54D3Kohl's CorporationConsumer Cyclical$15.5B66B4Oshkosh CorpConsumer Cyclical$10.4B73B5WEC Energy Group, Inc.Utilities$9.8B74B6Rockwell Automation, Inc.Industrials$8.3B81B+7Regal Rexnord CorporationIndustrials$5.9B63C8Schneider National, Inc.Industrials$5.7B65B9Snap-on IncorporatedIndustrials$4.7B84B+10Wisconsin Electric Power Company PFD 3.60%Utilities$4.5B67B11Alliant Energy CorporationUtilities$4.4B67B12Generac Holdings Inc.Industrials$4.2B64C13Plexus Corp.Technology$4.0B78B+14A. O. Smith CorporationIndustrials$3.8B72B15Harley-Davidson, Inc.Consumer Cyclical$3.6B66B16Modine Manufacturing CompanyConsumer Cyclical$3.2B74B17Spectrum Brands Holdings, Inc.Consumer Defensive$2.8B67B18Quad/Graphics, Inc.Industrials$2.4B64C19The Manitowoc Company, Inc.Industrials$2.2B63C20Alliance Laundry Holdings Inc.Consumer Cyclical$1.7B46D21Zurn Elkay Water Solutions CorporationIndustrials$1.7B76B+22Sensient Technologies CorporationBasic Materials$1.6B81B+23Brady CorporationIndustrials$1.5B74B24Lands' End, Inc.Consumer Cyclical$1.3B53D25MGIC Investment CorporationFinancial Services$1.2B77B+

HQ-based placement with total (global) headcount — local employment attribution needs firmographic data; the industry mix at right is measured county data (CBP).

Industry mix · employment
Manufacturing28%
Health care24%
Retail trade18%
Food & accommodation14%
Construction8%
Professional services7%
share of top-6 sector employment · CBP 2023

GDP trend

2021–2025 · nominal
$369.0B
2021
$403.6B
2022
$431.9B
2023
$453.3B
2024
$473.0B
2025
Filing activity
SEC EDGAR

222 filings from 52 companies here in the last 90 days.

8-KArtisan Partners Asset Management Inc.07-10
8-KLands' End, Inc.07-10
8-KEnerpac Tool Group Corp.07-09
10-QEnerpac Tool Group Corp.07-09
8-KEnerpac Tool Group Corp.07-08
8-KTwin Disc, Incorporated07-06
8-KKohl's Corporation07-01
8-KLands' End, Inc.06-30
8-KAlliance Laundry Holdings Inc.06-29
10-QHarbor Diversified, Inc.06-29
Wage trend
BLS QCEW · 2019–2023
$61.1k
avg. annual pay · +21% since 2019
Similar US states
nearest by GDP
Missouri$468.5BMinnesota$531.5BIndiana$545.2BSouth Carolina$378.8BMaryland$568.1BConnecticut$376.5B
The read

Wisconsin's economy produced $473.0B in 2025, growing 4.4% year over year — slower than 75% of US states. Its largest employment sector is manufacturing.

GDP: BEA (2025), USD-normalized · Jobs/employers/wages & industry mix: Census CBP (2023) · Population & migration: Census PEP · Income: BEA CAINC1 · Companies: SEC EDGAR + FMP, by HQ.
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