State profile
Wisconsin
United States · GDP 2025
#21 of 51 US states by GDPbottom-quartile growth
EA Place Score
——methodology in progress
GDP 2025 (USD)
$473.0B
BEA · 2025
GDP growth (YoY)
+4.4%
BEA · 2025
Jobs tracked
2,642,958
Census CBP · 2023
Employers
144,774
Census CBP · 2023
Avg. wage
$61.1k
BLS QCEW · 2023
Population
5,882,128
Census PEP · 2022
Wisconsin · GDP by county
BEA 2025 · hover or taplower
higher · USD
Counties
top 24 by GDP · BEA 2024Milwaukee$78.8BDane$62.8BWaukesha$42.0BBrown$25.7BOutagamie$17.2BWinnebago$13.9BMarathon$11.9BRacine$11.7BRock$10.8BKenosha$10.4BLa Crosse$9.9BSheboygan$9.4BWashington$9.2BEau Claire$8.4BOzaukee$7.1BFond du Lac$6.7BWalworth$6.4BSt. Croix$6.0BPortage$5.8BSauk$5.6BManitowoc$5.4BWood$5.3BDodge$5.0BJefferson$4.9B
See all counties in Wisconsin →Public companies headquartered here
SEC EDGAR · FMPCompanySectorRevenueEA
1Fiserv, Inc.Technology$21.2B81B+2ManpowerGroup Inc.Industrials$18.0B54D3Kohl's CorporationConsumer Cyclical$15.5B67B4Oshkosh CorpIndustrials$10.4B73B5WEC Energy Group, Inc.Utilities$9.8B74B6Rockwell Automation, Inc.Industrials$8.3B81B+7Regal Rexnord CorporationIndustrials$5.9B63C8Schneider National, Inc.Industrials$5.7B66B9Snap-on IncorporatedIndustrials$4.7B84B+10Wisconsin Electric Power Company PFD 3.60%Utilities$4.5B66B11Alliant Energy CorporationUtilities$4.4B67B12Generac Holdings Inc.Industrials$4.2B65B13Plexus Corp.Technology$4.0B78B+14A. O. Smith CorporationIndustrials$3.8B73B15Harley-Davidson, Inc.Consumer Cyclical$3.6B66B16Modine Manufacturing CompanyIndustrials$3.2B73B17Spectrum Brands Holdings, Inc.Consumer Defensive$2.8B67B18Quad/Graphics, Inc.Industrials$2.4B64C19The Manitowoc Company, Inc.Industrials$2.2B64C20Alliance Laundry Holdings Inc.Industrials$1.7B49D21Zurn Elkay Water Solutions CorporationIndustrials$1.7B76B+22Sensient Technologies CorporationBasic Materials$1.6B81B+23Brady CorporationIndustrials$1.5B74B24Lands' End, Inc.Consumer Cyclical$1.3B53D25MGIC Investment CorporationFinancial Services$1.2B77B+HQ-based placement with total (global) headcount — local employment attribution needs firmographic data; the industry mix at right is measured county data (CBP).
Industry mix · employment
Manufacturing28%
Health care24%
Retail trade18%
Food & accommodation14%
Construction8%
Professional services7%
share of top-6 sector employment · CBP 2023
GDP trend
2021–2025 · nominal
$369.0B2021
$403.6B2022
$431.9B2023
$453.3B2024
$473.0B2025
Filing activity
SEC EDGAR62 filings from 31 companies here in the last 90 days.
Wage trend
BLS QCEW · 2019–2023$61.1k
avg. annual pay · +21% since 2019
Similar US states
nearest by GDPThe read
What is the GDP of Wisconsin?
Wisconsin's economy produced $473.0B in 2025, growing 4.4% year over year — slower than 75% of US states. Its largest employment sector is manufacturing.
GDP: BEA (2025), USD-normalized · Jobs/employers/wages & industry mix: Census CBP (2023) · Population & migration: Census PEP · Income: BEA CAINC1 · Companies: SEC EDGAR + FMP, by HQ.