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Companies/Harley-Davidson, Inc.
Company profile

Harley-Davidson, Inc.

NYSE: HOG · Consumer Cyclical · Auto - Recreational Vehicles
PublicHQ Milwaukee, WI · MilwaukeeCIK 0000793952Reports USD
#146 of 624 Consumer Cyclical companies by revenuebottom-quartile growth
EA Score
66B
FH 74DQ 69GM 29SS 78
v0.1 · 65/100 weight · provisional
↑ listing tenure, net margin · ↓ revenue growth (YoY), 3-yr revenue growth
Methodology →
Revenue TTM
$4.3B
Rev growth YoY (TTM)
-9.8%
Net income (FY)
$338.7M
Employees
5,900
Market cap
$2.6B
OverviewFinancialsSegmentsFilingsESGPeople & Places

Financials — latest annual

SEC EDGAR · USD-normalized
ConceptUSDNativeFY
Revenue$3.6B$3.6B2025
Net income$338.7M$338.7M2025
Operating income$386.6M$386.6M2025
Total assets$8.0B$8.0B2025
Equity$3.1B$3.1B2025

Revenue trend

FY2018 – FY2025 · USD
$5.7B
FY18
$5.4B
FY19
$3.3B
FY22
$4.5B
FY22
$4.9B
FY22
$4.9B
FY23
$4.1B
FY24
$3.6B
FY25

Revenue by segment

Filed disclosures · FY2025
By product
Motorcycles60%
Financial Services20%
Parts & Accessories14%
Apparel5%
Product and Service, Other2%
License0%
By geography

Not disclosed.

The read

Harley-Davidson, Inc. booked $3.6B in FY2025 revenue, contracting 13% year over year — slower than 85% of Consumer Cyclical companies we track, at a 9.4% net margin.

Peers · Consumer Cyclical
Visteon Corporation70BLCI Industries64CAmerican Eagle Outfitters, Inc.65BWhirlpool Corporation67B
Neighbors
Milwaukee →
Rockwell Automation, Inc.$8.3B81B+WEC Energy Group, Inc.$9.8B74BFiserv, Inc.$21.2B81B+Regal Rexnord Corporation$5.9B63CA. O. Smith Corporation$3.8B72BZurn Elkay Water Solutions Corporation$1.7B76B+
Key facts
CEOArthur Francis Starrs
SectorConsumer Cyclical
IndustryAuto - Recreational Vehicles
HeadquartersMilwaukee, WI
ExchangeNYSE: HOG
Employees5,900
IPO date1986-07-08
Latest filings
8-K2026-06-268-K2026-05-2810-Q2026-05-068-K2026-05-05DEF 14A2026-04-098-K2026-03-0610-K2026-02-268-K2026-02-10
Financials: SEC EDGAR (XBRL), USD-normalized per IAS 21 · TTM/quarterly + segments: FMP from filed disclosures · Filings: EDGAR submissions. County headcount and EA Score are in progress — see docs/DATA_GAPS.md.
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