Company profile
Harley-Davidson, Inc.
NYSE: HOG · Consumer Cyclical · Auto - Manufacturers
#145 of 625 Consumer Cyclical companies by revenuebottom-quartile growth
EA Score
66BFH 75DQ 70GM 28SS 78
v0.1 · 65/100 weight · provisional
↑ listing tenure, net margin · ↓ revenue growth (YoY), 3-yr revenue growth
Methodology →Revenue TTM
$4.3B
Rev growth YoY (TTM)
-9.8%
Net income (FY)
$338.7M
Employees
5,500
as of 2026-08-08
Market cap
$2.7B
as of 2026-08-08
Financials — latest annual
SEC EDGAR · USD-normalizedConceptUSDNativeFY
Revenue$3.6B$3.6B2025
Net income$338.7M$338.7M2025
Operating income$386.6M$386.6M2025
Total assets$8.0B$8.0B2025
Equity$3.1B$3.1B2025
Revenue trend
FY2018 – FY2025 · USD
FY18
FY19
FY22
FY22
FY22
FY23
FY24
FY25
Revenue by segment
Filed disclosures · FY2025
By product
Motorcycles60%
Financial Services20%
Parts & Accessories14%
Apparel5%
Product and Service, Other2%
License0%
By geography
Not disclosed.
The read
What is Harley-Davidson, Inc.’s revenue?
Harley-Davidson, Inc. booked $3.6B in FY2025 revenue, contracting 13% year over year — slower than 85% of Consumer Cyclical companies we track, at a 9.4% net margin.
Peers · Consumer Cyclical
NFI Group Inc.50DMillerKnoll, Inc.57CGameStop Corp.57CGarrett Motion Inc.66BAutoCanada Inc.45DCracker Barrel Old Country Store63CNeighbors
Milwaukee →Key facts
CEOArthur Francis Starrs
SectorConsumer Cyclical
IndustryAuto - Manufacturers
HeadquartersMilwaukee, WI
ExchangeNYSE: HOG
Employees5,500
IPO date1986-07-08
Financials: SEC EDGAR (XBRL), USD-normalized per IAS 21 · TTM/quarterly + segments: FMP from filed disclosures · Filings: EDGAR submissions. County headcount and EA Score are in progress — see docs/DATA_GAPS.md.