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Places/WI/Milwaukee
County profile

Milwaukee

United States · GDP 2024
#66 of 3,127 US counties by GDP60th-percentile growthmore diversified than 95% of counties
EA Place Score
——
methodology in progress
GDP 2024 (USD)
$78.8B
GDP growth
+5.2%
Jobs tracked
435,400
Employers
20,466
Avg. wage
$66.2k
Population
924,216
Labor & formation
Unemployment
3.7%
Median HH income
$64.4k±$1.2k
Business applications
16,408 · 2025

Public companies headquartered here

SEC EDGAR · FMP
CompanySectorRevenueEA
1Fiserv, Inc.Technology$21.2B81B+2ManpowerGroup Inc.Industrials$18.0B54D3WEC Energy Group, Inc.Utilities$9.8B74B4Rockwell Automation, Inc.Industrials$8.3B81B+5Regal Rexnord CorporationIndustrials$5.9B63C6Wisconsin Electric Power Company PFD 3.60%Utilities$4.5B67B7A. O. Smith CorporationIndustrials$3.8B72B8Harley-Davidson, Inc.Consumer Cyclical$3.6B66B9The Manitowoc Company, Inc.Industrials$2.2B63C10Zurn Elkay Water Solutions CorporationIndustrials$1.7B76B+11Sensient Technologies CorporationBasic Materials$1.6B81B+12Brady CorporationIndustrials$1.5B74B13MGIC Investment CorporationFinancial Services$1.2B77B+14Artisan Partners Asset Management Inc.Financial Services$1.2B79B+15Badger Meter, Inc.Industrials$916.7M85A16The Marcus CorporationCommunication Services$758.5M77B+17Douglas Dynamics, Inc.Consumer Cyclical$656.1M75B+18Strattec Security CorporationConsumer Cyclical$565.1M60C19Mayville Engineering Company, Inc.Industrials$546.5M48D20Luxfer Holdings PLCIndustrials$384.6M58C21Weyco Group, Inc.Consumer Cyclical$276.2M65B22Guaranty Financial CorporationFinancial Services$94.7M——23Tri City Bankshares CorporationFinancial Services$94.4M47D24LiveWire Group, Inc.Consumer Cyclical$25.7M27D25Koss CorporationTechnology$12.6M64C

HQ-based placement with total (global) headcount — local employment attribution needs firmographic data; the industry mix at right is measured county data (CBP).

Industry mix · employment
Health care33%
Manufacturing17%
Food & accommodation15%
Retail trade15%
Admin & support11%
Education10%
share of top-6 sector employment · CBP 2023
Population & migration
Census PEP · 2020–2025
924,216
residents · 2025 · -1.5% since 2020
Income per capita $62.2k · BEA 2024
COMPONENTS OF CHANGE · 2021–2025
Domestic migration−44,731
International migration+19,186
Natural change+12,026

GDP trend

2019–2024 · nominal
$61.6B
2019
$60.5B
2020
$64.7B
2021
$70.4B
2022
$74.9B
2023
$78.8B
2024

Real estate & risk

FHFA · ACS · FEMA
Median home value
$230.7k±$2.1k
Median gross rent
$1.1k/mo±$8/mo
Vacancy rate
8.0%±0.3%
Affordability
3.5× wages
Residential permits
1,046 (1.1/1k pop)
FEMA risk score
98.4
HUD Fair Market Rent (2BR):$1.3k/mo · 2026
TOP PERILS · FEMA NRI
Cold wave 100Heat wave 99Tornado 99
FHFA HOUSE PRICE INDEX · 2016–2025
433
2016
453
2017
479
2018
504
2019
523
2020
576
2021
653
2022
723
2023
772
2024
816
2025
Filing activity
SEC EDGAR

103 filings from 24 companies here in the last 90 days.

8-KArtisan Partners Asset Management Inc.07-10
8-KHarley-Davidson, Inc.06-26
8-KWeyco Group, Inc.06-24
8-KWaterstone Financial, Inc.06-23
8-KFiserv, Inc.06-23
8-KSensient Technologies Corporation06-23
8-KA. O. Smith Corporation06-22
8-KBrady Corporation06-18
8-KFiserv, Inc.06-17
8-KFiserv, Inc.06-16
Wage trend
BLS QCEW · 2019–2023
$66.2k
avg. annual pay · +20% since 2019
Similar US counties
nearest by GDP
Jefferson$78.8BPinellas$78.1BErie$81.1BWestern Connecticut$76.3BEssex$76.2BNew Castle$76.0B
The read

Milwaukee's economy produced $78.8B in 2024, growing 5.2% year over year — faster than most US counties. Its largest employment sector is health care.

GDP: BEA (2024), USD-normalized · Jobs/employers/wages & industry mix: Census CBP (2023) · Population & migration: Census PEP · Income: BEA CAINC1 · Companies: SEC EDGAR + FMP, by HQ.
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