County profile
Portage County, WI
United States · GDP 2024
#658 of 3,127 US counties by GDP65th-percentile growthmore diversified than 88% of counties
EA Place Score
——methodology in progress
GDP 2024 (USD)
$5.8B
BEA · 2024
GDP growth (YoY)
+5.7%
BEA · 2024
Jobs tracked
29,656
Census CBP · 2023
Employers
1,715
Census CBP · 2023
Avg. wage
$54.9k
BLS QCEW · 2023
Population
71,943
Census PEP · 2025
Labor, income & education
Unemployment
3.4%
Median HH income
$76.1k±$1.9k
Bachelor's degree+
34.0%±1.8%
Poverty rate
10.1%±1.0%
Business applications
637 · 2025
Retail establishments
212
29.5/10k pop
Public companies headquartered here
SEC EDGAR · FMPCompanySectorRevenueEA
No public companies loaded for this state yet — universe expands with the full ingest.
HQ-based placement with total (global) headcount — local employment attribution needs firmographic data; the industry mix at right is measured county data (CBP).
Industry mix · employment
Manufacturing23%
Finance & insurance22%
Retail trade18%
Health care15%
Food & accommodation12%
Transportation11%
share of top-6 sector employment · CBP 2023
Population & migration
Census PEP · 2020–2025
71,943
residents · 2025 · +2.2% since 2020
Income per capita $59.6k · BEA 2024
COMPONENTS OF CHANGE · 2021–2025
Domestic migration+1,411
International migration+621
Natural change−546
GDP trend
2019–2024 · nominal
$4.4B2019
$4.3B2020
$4.6B2021
$5.0B2022
$5.5B2023
$5.8B2024
Real estate & risk
FHFA · ACS · FEMA
Median home value
$243.1k±$5.2k
Median gross rent
$940/mo±$21/mo
Vacancy rate
6.5%±0.9%
Affordability
4.4× wages
Residential permits
$62.4M
244 units · 3.4/1k pop
FEMA risk score
62.7
HUD Fair Market Rent (2BR):$1.0k/mo · 2026
TOP PERILS · FEMA NRI
Cold wave 88Hail 83Lightning 73
FHFA HOUSE PRICE INDEX · 2016–2025
3382016
3542017
3702018
3882019
3962020
4342021
4902022
5602023
5952024
6222025
RESIDENTIAL PERMITS · 2021–2025
↑ 76% since 20211392021
3512022
1672023
2792024
2442025
Transport access
BTS · FAA · USACE
Nearest interstate
1.3 km
I-39
Nearest freight rail
2.1 km
CN
Nearest port
116.9 km
GEORGIA PACIFIC
Nearest commercial airport
36.0 km
CENTRAL WISCONSIN
Wage trend
BLS QCEW · 2019–2023$54.9k
avg. annual pay · +21% since 2019
Similar US counties
nearest by GDPNearby & same-state counties
by GDP rankThe read
What is the GDP of Portage?
Portage's economy produced $5.8B in 2024, growing 5.7% year over year — faster than most US counties. Its largest employment sector is manufacturing.
GDP: BEA (2024), USD-normalized · Jobs/employers/wages & industry mix: Census CBP (2023) · Population & migration: Census PEP · Income: BEA CAINC1 · Companies: SEC EDGAR + FMP, by HQ.