County profile
Rock County, WI
United States · GDP 2024
#414 of 3,127 US counties by GDP46th-percentile growthmore diversified than 88% of counties
EA Place Score
——methodology in progress
GDP 2024 (USD)
$10.8B
BEA · 2024
GDP growth (YoY)
+4.0%
BEA · 2024
Jobs tracked
64,537
Census CBP · 2023
Employers
3,362
Census CBP · 2023
Avg. wage
$57.2k
BLS QCEW · 2023
Population
166,472
Census PEP · 2025
Labor, income & education
Unemployment
3.6%
Median HH income
$75.7k±$2.1k
Bachelor's degree+
25.8%±1.1%
Poverty rate
9.3%±0.7%
Business applications
1,837 · 2025
Retail establishments
490
29.6/10k pop
Public companies headquartered here
SEC EDGAR · FMPCompanySectorRevenueEA
No public companies loaded for this state yet — universe expands with the full ingest.
HQ-based placement with total (global) headcount — local employment attribution needs firmographic data; the industry mix at right is measured county data (CBP).
Industry mix · employment
Manufacturing27%
Retail trade20%
Health care20%
Food & accommodation14%
Transportation10%
Management9%
share of top-6 sector employment · CBP 2023
Population & migration
Census PEP · 2020–2025
166,472
residents · 2025 · +1.7% since 2020
Income per capita $58.8k · BEA 2024
COMPONENTS OF CHANGE · 2021–2025
Domestic migration+2,021
International migration+777
Natural change−72
GDP trend
2019–2024 · nominal
$7.8B2019
$8.0B2020
$8.5B2021
$9.5B2022
$10.4B2023
$10.8B2024
Real estate & risk
FHFA · ACS · FEMA
Median home value
$231.6k±$3.6k
Median gross rent
$1.0k/mo±$27/mo
Vacancy rate
5.5%±0.6%
Affordability
4.1× wages
Residential permits
$118.9M
388 units · 2.3/1k pop
FEMA risk score
86.4
HUD Fair Market Rent (2BR):$1.2k/mo · 2026
TOP PERILS · FEMA NRI
Hail 96Tornado 94Cold wave 94
FHFA HOUSE PRICE INDEX · 2016–2025
4002016
4272017
4592018
4882019
5052020
5672021
6522022
7162023
7752024
8152025
RESIDENTIAL PERMITS · 2021–2025
↓ -37% since 20216172021
3962022
3132023
6282024
3882025
Transport access
BTS · FAA · USACE
Nearest interstate
7.2 km
I-39
Nearest freight rail
0.2 km
WSOR
Nearest port
100.0 km
Milwaukee, WI
Nearest commercial airport
6.2 km
SOUTHERN WISCONSIN RGNL
Wage trend
BLS QCEW · 2019–2023$57.2k
avg. annual pay · +19% since 2019
Similar US counties
nearest by GDPNearby & same-state counties
by GDP rankThe read
What is the GDP of Rock?
Rock's economy produced $10.8B in 2024, growing 4.0% year over year — about the middle of the pack among US counties. Its largest employment sector is manufacturing.
GDP: BEA (2024), USD-normalized · Jobs/employers/wages & industry mix: Census CBP (2023) · Population & migration: Census PEP · Income: BEA CAINC1 · Companies: SEC EDGAR + FMP, by HQ.