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Economic Atlas
Places/WI/Rock
County profile

Rock

United States · GDP 2024
#414 of 3,127 US counties by GDP46th-percentile growthmore diversified than 88% of counties
EA Place Score
——
methodology in progress
GDP 2024 (USD)
$10.8B
GDP growth
+4.0%
Jobs tracked
64,537
Employers
3,362
Avg. wage
$57.2k
Population
166,472
Labor & formation
Unemployment
3.1%
Median HH income
$75.7k±$2.1k
Business applications
1,837 · 2025

Public companies headquartered here

SEC EDGAR · FMP
CompanySectorRevenueEA

No public companies loaded for this state yet — universe expands with the full ingest.

HQ-based placement with total (global) headcount — local employment attribution needs firmographic data; the industry mix at right is measured county data (CBP).

Industry mix · employment
Manufacturing27%
Retail trade20%
Health care20%
Food & accommodation14%
Transportation10%
Management9%
share of top-6 sector employment · CBP 2023
Population & migration
Census PEP · 2020–2025
166,472
residents · 2025 · +1.7% since 2020
Income per capita $58.8k · BEA 2024
COMPONENTS OF CHANGE · 2021–2025
Domestic migration+2,021
International migration+777
Natural change−72

GDP trend

2019–2024 · nominal
$7.8B
2019
$8.0B
2020
$8.5B
2021
$9.5B
2022
$10.4B
2023
$10.8B
2024

Real estate & risk

FHFA · ACS · FEMA
Median home value
$231.6k±$3.6k
Median gross rent
$1.0k/mo±$27/mo
Vacancy rate
5.5%±0.6%
Affordability
4.1× wages
Residential permits
388 (2.3/1k pop)
FEMA risk score
86.4
HUD Fair Market Rent (2BR):$1.2k/mo · 2026
TOP PERILS · FEMA NRI
Hail 96Tornado 94Cold wave 94
FHFA HOUSE PRICE INDEX · 2016–2025
400
2016
427
2017
459
2018
488
2019
505
2020
567
2021
652
2022
716
2023
775
2024
815
2025
Wage trend
BLS QCEW · 2019–2023
$57.2k
avg. annual pay · +19% since 2019
Similar US counties
nearest by GDP
Jackson$10.9BClarke$10.8BEllis$10.8BScott$11.0BLitchfield$10.7BWood$10.7B
The read

Rock's economy produced $10.8B in 2024, growing 4.0% year over year — about the middle of the pack among US counties. Its largest employment sector is manufacturing.

GDP: BEA (2024), USD-normalized · Jobs/employers/wages & industry mix: Census CBP (2023) · Population & migration: Census PEP · Income: BEA CAINC1 · Companies: SEC EDGAR + FMP, by HQ.
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