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Companies/Nu Skin Enterprises, Inc.
Company profile

Nu Skin Enterprises, Inc.

NYSE: NUS · Consumer Defensive · Household & Personal Products
PublicHQ Provo, UT · UtahCIK 0001021561Reports USD
#101 of 370 Consumer Defensive companies by revenuebottom-quartile growth
EA Score
71B
FH 82DQ 69GM 38SS 74
v0.1 · 65/100 weight · provisional
↑ return on assets, net margin · ↓ 3-yr revenue growth, revenue growth (YoY)
Methodology →
Revenue TTM
$1.4B
Rev growth YoY (TTM)
-14.2%
Net income (FY)
$160.2M
Employees
3,100
Market cap
$243.2M
OverviewFinancialsSegmentsFilingsESGPeople & Places

Financials — latest annual

SEC EDGAR · USD-normalized
ConceptUSDNativeFY
Revenue$1.5B$1.5B2025
Net income$160.2M$160.2M2025
Operating income$65.8M$65.8M2025
Total assets$1.4B$1.4B2025
Liabilities$600.1M$600.1M2025
Equity$805.2M$805.2M2025

Revenue trend

FY2018 – FY2025 · USD
$2.7B
FY18
$2.4B
FY19
$2.6B
FY20
$2.7B
FY21
$2.2B
FY22
$2.0B
FY23
$1.7B
FY24
$1.5B
FY25

Revenue by segment

Filed disclosures · FY2025
By product
Manufacturing92%
Rhyz Other8%
Nu Skin1%
By geography
Americas28%
Southeast Asia/Pacific21%
Mainland China19%
Japan17%
Europe and Africa15%
The read

Nu Skin Enterprises, Inc. booked $1.5B in FY2025 revenue, contracting 14% year over year — slower than 78% of Consumer Defensive companies we track, at a 10.8% net margin.

Peers · Consumer Defensive
Andrew Peller Limited70BLimoneira Company47DVillage Farms International, Inc.57COliveda International, Inc.43D
Neighbors
Utah →
Waystar Holding Corp.$1.1B65BPattern Group Inc. Series A Common Stock$2.5B56CAngel Studios, Inc.$321.6M30DWeave Communications, Inc.$239.0M51DNature's Sunshine Products, Inc.$480.1M77B+Domo, Inc.$318.9M46D
Key facts
CEORyan S. Napierski
SectorConsumer Defensive
IndustryHousehold & Personal Products
HeadquartersProvo, UT
ExchangeNYSE: NUS
Employees3,100
IPO date1996-11-22
Latest filings
8-K2026-05-2910-Q2026-05-088-K2026-05-088-K2026-05-07DEF 14A2026-04-038-K2026-03-278-K2026-03-208-K2026-03-09
Financials: SEC EDGAR (XBRL), USD-normalized per IAS 21 · TTM/quarterly + segments: FMP from filed disclosures · Filings: EDGAR submissions. County headcount and EA Score are in progress — see docs/DATA_GAPS.md.
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