County profile
Grand Traverse County, MI
United States · GDP 2024
#557 of 3,127 US counties by GDP54th-percentile growthmore diversified than 88% of counties
EA Place Score
——methodology in progress
GDP 2024 (USD)
$7.5B
BEA · 2024
GDP growth (YoY)
+4.7%
BEA · 2024
Jobs tracked
47,454
Census CBP · 2023
Employers
3,549
Census CBP · 2023
Avg. wage
$57.4k
BLS QCEW · 2023
Population
96,729
Census PEP · 2025
Labor, income & education
Unemployment
3.6%
Median HH income
$81.6k±$3.0k
Bachelor's degree+
40.6%±1.6%
Poverty rate
9.6%±1.3%
Business applications
1,399 · 2025
Retail establishments
560
58.1/10k pop
Public companies headquartered here
SEC EDGAR · FMPCompanySectorRevenueEA
1Hagerty, Inc.Financial Services$677.6M66B2Bagger Dave's Burger Tavern, Inc.Consumer Cyclical$20.7M——3Sandston CorporationFinancial Services$0——HQ-based placement with total (global) headcount — local employment attribution needs firmographic data; the industry mix at right is measured county data (CBP).
Industry mix · employment
Health care25%
Retail trade24%
Food & accommodation17%
Manufacturing15%
Finance & insurance9%
Construction9%
share of top-6 sector employment · CBP 2023
Population & migration
Census PEP · 2020–2025
96,729
residents · 2025 · +1.4% since 2020
Income per capita $71.7k · BEA 2024
COMPONENTS OF CHANGE · 2021–2025
Domestic migration+2,010
International migration+230
Natural change−932
GDP trend
2019–2024 · nominal
$5.4B2019
$5.3B2020
$5.9B2021
$6.5B2022
$7.1B2023
$7.5B2024
Real estate & risk
FHFA · ACS · FEMA
Median home value
$339.4k±$8.7k
Median gross rent
$1.3k/mo±$65/mo
Vacancy rate
14.3%±1.3%
Affordability
5.9× wages
Residential permits
$109.9M
475 units · 4.9/1k pop
FEMA risk score
65.6
HUD Fair Market Rent (2BR):$1.4k/mo · 2026
TOP PERILS · FEMA NRI
Winter weather 98Cold wave 96Landslide 78
FHFA HOUSE PRICE INDEX · 2016–2025
5182016
5662017
6032018
6352019
6612020
7592021
9072022
9912023
10692024
11172025
RESIDENTIAL PERMITS · 2021–2025
↓ -14% since 20215532021
7112022
6192023
8832024
4752025
Transport access
BTS · FAA · USACE
Nearest interstate
67.5 km
I-75
Nearest freight rail
2.1 km
GLC
Nearest port
11.5 km
CITY DOCK - TRAVERSE CITY
Nearest commercial airport
8.4 km
CHERRY CAPITAL
Filing activity
SEC EDGAR1 filing from 1 company here in the last 90 days.
Wage trend
BLS QCEW · 2019–2023$57.4k
avg. annual pay · +25% since 2019
Similar US counties
nearest by GDPNearby & same-state counties
by GDP rankThe read
What is the GDP of Grand Traverse?
Grand Traverse's economy produced $7.5B in 2024, growing 4.7% year over year — about the middle of the pack among US counties. Its largest employment sector is health care.
GDP: BEA (2024), USD-normalized · Jobs/employers/wages & industry mix: Census CBP (2023) · Population & migration: Census PEP · Income: BEA CAINC1 · Companies: SEC EDGAR + FMP, by HQ.