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Economic Atlas
Places/MI/Grand Traverse
County profile

Grand Traverse

United States · GDP 2024
#557 of 3,127 US counties by GDP54th-percentile growthmore diversified than 88% of counties
EA Place Score
——
methodology in progress
GDP 2024 (USD)
$7.5B
GDP growth
+4.7%
Jobs tracked
47,454
Employers
3,549
Avg. wage
$57.4k
Population
96,729
Labor & formation
Unemployment
3.9%
Median HH income
$81.6k±$3.0k
Business applications
1,399 · 2025

Public companies headquartered here

SEC EDGAR · FMP
CompanySectorRevenueEA
1Hagerty, Inc.Financial Services$677.6M66B2Bagger Dave's Burger Tavern, Inc.Consumer Cyclical$20.7M——3Sandston CorporationFinancial Services$0——

HQ-based placement with total (global) headcount — local employment attribution needs firmographic data; the industry mix at right is measured county data (CBP).

Industry mix · employment
Health care25%
Retail trade24%
Food & accommodation17%
Manufacturing15%
Finance & insurance9%
Construction9%
share of top-6 sector employment · CBP 2023
Population & migration
Census PEP · 2020–2025
96,729
residents · 2025 · +1.4% since 2020
Income per capita $71.7k · BEA 2024
COMPONENTS OF CHANGE · 2021–2025
Domestic migration+2,010
International migration+230
Natural change−932

GDP trend

2019–2024 · nominal
$5.4B
2019
$5.3B
2020
$5.9B
2021
$6.5B
2022
$7.1B
2023
$7.5B
2024

Real estate & risk

FHFA · ACS · FEMA
Median home value
$339.4k±$8.7k
Median gross rent
$1.3k/mo±$65/mo
Vacancy rate
14.3%±1.3%
Affordability
5.9× wages
Residential permits
475 (4.9/1k pop)
FEMA risk score
65.6
HUD Fair Market Rent (2BR):$1.4k/mo · 2026
TOP PERILS · FEMA NRI
Winter weather 98Cold wave 96Landslide 78
FHFA HOUSE PRICE INDEX · 2016–2025
518
2016
566
2017
603
2018
635
2019
661
2020
759
2021
907
2022
991
2023
1069
2024
1117
2025
Filing activity
SEC EDGAR

5 filings from 1 company here in the last 90 days.

8-KHagerty, Inc.06-12
8-KHagerty, Inc.05-06
10-QHagerty, Inc.05-06
DEF 14AHagerty, Inc.04-30
8-KHagerty, Inc.04-15
8-KHagerty, Inc.02-26
10-KHagerty, Inc.02-26
8-KHagerty, Inc.01-02
8-KHagerty, Inc.11-04
10-QHagerty, Inc.11-04
Wage trend
BLS QCEW · 2019–2023
$57.4k
avg. annual pay · +25% since 2019
Similar US counties
nearest by GDP
Williams$7.5BEaton$7.4BJasper$7.4BCole$7.4BSt. Clair$7.4BRapides$7.4B
The read

Grand Traverse's economy produced $7.5B in 2024, growing 4.7% year over year — about the middle of the pack among US counties. Its largest employment sector is health care.

GDP: BEA (2024), USD-normalized · Jobs/employers/wages & industry mix: Census CBP (2023) · Population & migration: Census PEP · Income: BEA CAINC1 · Companies: SEC EDGAR + FMP, by HQ.
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