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Economic Atlas
Places/CA/Santa Cruz
County profile

Santa Cruz

United States · GDP 2024
#245 of 3,127 US counties by GDP72nd-percentile growthmore diversified than 91% of counties
EA Place Score
——
methodology in progress
GDP 2024 (USD)
$21.1B
GDP growth
+6.4%
Jobs tracked
80,209
Employers
7,136
Avg. wage
$65.3k
Population
258,852
Labor & formation
Unemployment
5.1%
Median HH income
$111.1k±$2.7k
Business applications
2,306 · 2025

Public companies headquartered here

SEC EDGAR · FMP
CompanySectorRevenueEA
1Granite Construction IncorporatedIndustrials$4.4B72B2West Coast Community BancorpFinancial Services$170.8M70B3Joby Aviation, Inc.Industrials$53.4M38D4Everock, Inc.Consumer Defensive$11.5k——

HQ-based placement with total (global) headcount — local employment attribution needs firmographic data; the industry mix at right is measured county data (CBP).

Industry mix · employment
Health care28%
Food & accommodation23%
Retail trade22%
Professional services10%
Manufacturing9%
Construction9%
share of top-6 sector employment · CBP 2023
Population & migration
Census PEP · 2020–2025
258,852
residents · 2025 · -4.7% since 2020
Income per capita $93.6k · BEA 2024
COMPONENTS OF CHANGE · 2021–2025
Domestic migration−15,429
International migration+2,015
Natural change+959

GDP trend

2019–2024 · nominal
$16.0B
2019
$16.3B
2020
$18.2B
2021
$19.1B
2022
$19.8B
2023
$21.1B
2024

Real estate & risk

FHFA · ACS · FEMA
Median home value
$1.0M±$15.1k
Median gross rent
$2.3k/mo±$51/mo
Vacancy rate
9.4%±0.6%
Affordability
15.7× wages
Residential permits
470 (1.8/1k pop)
FEMA risk score
97.8
HUD Fair Market Rent (2BR):$4.2k/mo · 2026
TOP PERILS · FEMA NRI
Drought 99Landslide 99Earthquake 99
FHFA HOUSE PRICE INDEX · 2016–2025
1648
2016
1752
2017
1846
2018
1875
2019
1867
2020
2064
2021
2372
2022
2362
2023
2422
2024
2429
2025

Transport access

BTS · FAA · USACE
Nearest interstate
29.1 km
I-280
Nearest freight rail
4.8 km
SCBG
Nearest port
53.5 km
PORT OF REDWOOD CITY WHARF NO 5
Nearest commercial airport
34.7 km
NORMAN Y MINETA SAN JOSE INTL
Filing activity
SEC EDGAR

13 filings from 2 companies here in the last 90 days.

8-KJoby Aviation, Inc.06-30
8-KGranite Construction Incorporated06-05
8-KJoby Aviation, Inc.06-04
8-KGranite Construction Incorporated06-02
8-KGranite Construction Incorporated05-19
8-KGranite Construction Incorporated05-18
10-QJoby Aviation, Inc.05-06
8-KJoby Aviation, Inc.05-05
10-QGranite Construction Incorporated04-30
8-KGranite Construction Incorporated04-30
Wage trend
BLS QCEW · 2019–2023
$65.3k
avg. annual pay · +18% since 2019
Similar US counties
nearest by GDP
Ottawa$21.0BNew Hanover$21.0BNorthampton$21.0BAlachua$20.9BBuncombe$21.3BKalamazoo$20.7B
The read

Santa Cruz's economy produced $21.1B in 2024, growing 6.4% year over year — faster than most US counties. Its largest employment sector is health care.

GDP: BEA (2024), USD-normalized · Jobs/employers/wages & industry mix: Census CBP (2023) · Population & migration: Census PEP · Income: BEA CAINC1 · Companies: SEC EDGAR + FMP, by HQ.
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