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Economic Atlas
Places/CA/Santa Barbara
County profile

Santa Barbara

United States · GDP 2024
#144 of 3,127 US counties by GDPtop-quartile growthmore diversified than 95% of counties
EA Place Score
——
methodology in progress
GDP 2024 (USD)
$41.4B
GDP growth
+7.2%
Jobs tracked
160,460
Employers
12,484
Avg. wage
$65.8k
Population
442,065
Labor & formation
Unemployment
3.7%
Median HH income
$98.2k±$2.4k
Business applications
4,011 · 2025

Public companies headquartered here

SEC EDGAR · FMP
CompanySectorRevenueEA
1Deckers Outdoor CorporationConsumer Cyclical$5.5B75B+2Sonos, Inc.Technology$1.4B57C3AppFolio Inc.Technology$950.8M84B+4Olaplex Holdings, Inc.Consumer Cyclical$423.0M42D5Inogen, Inc.Healthcare$295.3M71B6American Riviera BancorpFinancial Services$69.1M52D7Community Bancorp of Santa MariaFinancial Services$21.0M53D8Bloomios, Inc.Healthcare$6.1M——9Aeluma, Inc.Technology$4.7M42D10Digital Locations IncIndustrials$25.8k——11AMASS Brands Inc. Common StockConsumer Defensive———12Community West BancsharesFinancial Services———

HQ-based placement with total (global) headcount — local employment attribution needs firmographic data; the industry mix at right is measured county data (CBP).

Industry mix · employment
Food & accommodation25%
Health care23%
Retail trade18%
Manufacturing13%
Professional services11%
Construction9%
share of top-6 sector employment · CBP 2023
Population & migration
Census PEP · 2020–2025
442,065
residents · 2025 · -1.4% since 2020
Income per capita $88.3k · BEA 2024
COMPONENTS OF CHANGE · 2021–2025
Domestic migration−23,912
International migration+7,995
Natural change+10,153

GDP trend

2019–2024 · nominal
$29.9B
2019
$31.1B
2020
$34.7B
2021
$36.9B
2022
$38.6B
2023
$41.4B
2024

Real estate & risk

FHFA · ACS · FEMA
Median home value
$790.7k±$17.6k
Median gross rent
$2.1k/mo±$35/mo
Vacancy rate
6.8%±0.5%
Affordability
12.0× wages
Residential permits
1,371 (3.1/1k pop)
FEMA risk score
99.0
HUD Fair Market Rent (2BR):$3.1k/mo · 2026
TOP PERILS · FEMA NRI
Landslide 100Drought 100Earthquake 99
FHFA HOUSE PRICE INDEX · 2016–2025
1473
2016
1527
2017
1587
2018
1632
2019
1661
2020
1861
2021
2222
2022
2376
2023
2514
2024
2596
2025

Transport access

BTS · FAA · USACE
Nearest interstate
98.1 km
I-5
Nearest freight rail
23.4 km
UP
Nearest port
32.6 km
VENOCO ELLWOOD OIL & GAS PROCESSING FACILITY
Nearest commercial airport
31.9 km
SANTA BARBARA MUNI
Filing activity
SEC EDGAR

34 filings from 8 companies here in the last 90 days.

8-KAMASS Brands Inc. Common Stock07-10
8-KOlaplex Holdings, Inc.07-07
8-KAppFolio Inc.07-01
8-KInogen, Inc.07-01
8-KAMASS Brands Inc. Common Stock06-30
10-QAMASS Brands Inc. Common Stock06-29
8-KAMASS Brands Inc. Common Stock06-23
8-KAMASS Brands Inc. Common Stock06-15
8-KAppFolio Inc.06-15
8-KInogen, Inc.06-11
Wage trend
BLS QCEW · 2019–2023
$65.8k
avg. annual pay · +18% since 2019
Similar US counties
nearest by GDP
Pulaski$41.4BSedgwick$41.5BMidland$41.5BBurlington$40.9BWaukesha$42.0BSt. Louis (Independent City)$40.4B
The read

Santa Barbara's economy produced $41.4B in 2024, growing 7.2% year over year — faster than most US counties. Its largest employment sector is food & accommodation.

GDP: BEA (2024), USD-normalized · Jobs/employers/wages & industry mix: Census CBP (2023) · Population & migration: Census PEP · Income: BEA CAINC1 · Companies: SEC EDGAR + FMP, by HQ.
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